Stay in touch, now, okay?The basis of any successful business venture is repeat business – business that comes back to you on its own. NO marketing required. Without repeat business, your on-line web site must be constantly marketed. As the old saying goes, “It’s much easier to keep a client than to find a new one.”
In building a successful hearing aid business, nothing is more true. But keeping in touch with your client base is expensive and time consuming, right? Well, it used to be but today, when most households have web access, staying in touch with your regulars is easy – even automated – leaving you more time to provide higher quality services to the new folks who come through the door.
Build a Database
You need email addresses to send email. So, as part of the in-take process, capture that email address along with the usual telephone number, street address and other contact information. Getting an email address should be a routine part of every in-take.
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