Are Your Customers Welcomed?

WELCOME EACH PROSPECT PERSONALLY, AND MAKE THEM FEEL COMFORTABLE IN YOUR HEARING CENTER

How do you attract customers to your hearing aid center? Newspaper advertisements? The yellow pages? TV and radio spots? A website? The fact is, you should be using all of these marketing tools everyday. A day shouldn’t go by that you don’t advertise somewhere, using a variety of media.

It takes a lot of money to get a customer to walk through your front doors, so once you have a customer on site, how do you make them feel welcome at your hearing aid practice?

No One Likes a Cold Fish

Hearing Aid Retailers and the World Wide Web

PROSEPCTS FIND YOU THROUGH

LOCALIZED WEB SITES

Most of my friends who sell hearing aids – either as a one or two store independent or the owner of 12 franchises across a large geographic service area – employ a web site as part of their overall marketing campaign.

Unfortunately, for many, these websites were built years ago and have the look and features of 2004. Ancient in search engine years. Today, more and more search engine users are entering geo-specific keywords into search engine query boxes. More than half of those who find my site organically employ local search to find me.

That’s why I keep an up-to-date web site optimized for local search. How about you?