SELL QUALITY
You can’t turn on the TV without seeing one of these commercials for hearing amplifiers – the ones that allow you to watch TV while your spouse sleeps quietly. You’ve seen them, and as a professional hearing aid technologist, you understand the dangers this junk poses to your prospects and your business.
Why are hearing amps dangerous to hearing?
Let’s start with the obvious. These devices retail for $14.95 so you know the manufacturer cut every corner possible. The devices are simply poorly made. The quality of sound delivered to the user is compressed and noisy.
However, the real danger is in the user’s ability to control the hearing amp’s volume. These devices are NOT tunable. One size fits all and the only control is a volume control. After all, these are hearing amps, not hearing aids. They make all sounds louder – equally.
The danger to the user’s hearing comes from the fact that the wearer controls the volume. Naturally, users increase gain so they can hear. Problem is, they’re doing even more damage to already weakened hearing. If the wearer has to increase the volume to 10 just to hear the bingo caller, that person is doing damage to his or her delicate hearing mechanism, making a bad problem even worse.
Why are hearing amps dangerous to business?
These devices lower consumers’ expectations of quality hearing aids. If they can buy this piece of electronic junk on TV for $14.95 (plus shipping and handling) why would these folks spend even $1,000 per ear on a tunable device. And you can be darned sure they won’t be looking at the upper tier products – wireless, automated, highest sound quality, wearing comfort, after care – when prospects walk in to your store they are NOT prepared for sticker shock and these TV ads don’t help.
How to sell your professional services?
This most be explained to the consumer. A hearing aid that can’t be custom-tuned to the specific hearing needs of the wearer poses danger of even greater hearing loss and fewer hearing options down the road thanks to that $14.95 gizmo.
Yes, the consumer may pay $1,000 per ear for an entry level hearing aid. But even that low-cost device can be configured, attuned to the needs of the wearer without doing even more damage.
You get what you pay for, and this is especially true with hearing aids. Okay, most consumers will look for the lowest cost solution without considering the impact a hearing aid has on improved quality of life.
Sell quality and improved hearing 24/7, hearing health and customization. Finally, discuss the dangers of these low-cost products seen on TV.
You’ll be educating consumers, helping them make the best selection for their budgets and hearing needs and, most importantly, you’ll prevent further hearing loss caused by the use of low-cost, user controlled hearing amps.
Win-win.
Why are hearing amps dangerous to hearing?
Let’s start with the obvious. These devices retail for $14.95 so you know the manufacturer cut every corner possible. The devices are simply poorly made. The quality of sound delivered to the user is compressed and noisy.
However, the real danger is in the user’s ability to control the hearing amp’s volume. These devices are NOT tunable. One size fits all and the only control is a volume control. After all, these are hearing amps, not hearing aids. They make all sounds louder – equally.
The danger to the user’s hearing comes from the fact that the wearer controls the volume. Naturally, users increase gain so they can hear. Problem is, they’re doing even more damage to already weakened hearing. If the wearer has to increase the volume to 10 just to hear the bingo caller, that person is doing damage to his or her delicate hearing mechanism, making a bad problem even worse.
Why are hearing amps dangerous to business?
These devices lower consumers’ expectations of quality hearing aids. If they can buy this piece of electronic junk on TV for $14.95 (plus shipping and handling) why would these folks spend even $1,000 per ear on a tunable device. And you can be darned sure they won’t be looking at the upper tier products – wireless, automated, highest sound quality, wearing comfort, after care – when prospects walk in to your store they are NOT prepared for sticker shock and these TV ads don’t help.
How to sell your professional services?
This most be explained to the consumer. A hearing aid that can’t be custom-tuned to the specific hearing needs of the wearer poses danger of even greater hearing loss and fewer hearing options down the road thanks to that $14.95 gizmo.
Yes, the consumer may pay $1,000 per ear for an entry level hearing aid. But even that low-cost device can be configured, attuned to the needs of the wearer without doing even more damage.
You get what you pay for, and this is especially true with hearing aids. Okay, most consumers will look for the lowest cost solution without considering the impact a hearing aid has on improved quality of life.
Sell quality and improved hearing 24/7, hearing health and customization. Finally, discuss the dangers of these low-cost products seen on TV.
You’ll be educating consumers, helping them make the best selection for their budgets and hearing needs and, most importantly, you’ll prevent further hearing loss caused by the use of low-cost, user controlled hearing amps.
Win-win.
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