Is Your Hearing Center GREEN?

Hearing aid specialists may not realize it but they’re in a great position to help the planet stay green. Not only is it good public relations, it’s good for the environment – good for all of us today and in the future.

So what can you do? Here are some suggestions.

1. Use mercury-free batteries. Mercury is a heavy metal that is highly toxic to humans. And many hearing aid batteries contain mercury as part of the power-generation process, converting chemical energy into electrical energy. That’s how all batteries work.

Now, a hearing aid battery is small and so, it contains a small amount of mercury. No big deal, right? But imagine millions of these tiny batteries being tossed in the trash and hauled off to the compactor.

Over time, the battery casing will erode, releasing that tiny drop of mercury. Gravity does the rest, drawing the liquid metal downward until it eventually seeps into the aquifer below the landfill, and the source of drinking water for millions of people. It may take decades. Even longer. But eventually, that mercury will work its way into the water supply.

Many battery manufacturers are now making mercury free batteries. Since you, the hearing aid professional, go through dozens of batteries, go mercury free and help save the planet for future generations.

Use Email to Build Your Hearing Aid Business

Stay in touch, now, okay?

The basis of any successful business venture is repeat business – business that comes back to you on its own. NO marketing required. Without repeat business, your on-line web site must be constantly marketed. As the old saying goes, “It’s much easier to keep a client than to find a new one.”

In building a successful hearing aid business, nothing is more true. But keeping in touch with your client base is expensive and time consuming, right? Well, it used to be but today, when most households have web access, staying in touch with your regulars is easy – even automated – leaving you more time to provide higher quality services to the new folks who come through the door.

Build a Database

You need email addresses to send email. So, as part of the in-take process, capture that email address along with the usual telephone number, street address and other contact information. Getting an email address should be a routine part of every in-take.